“My congratulations to the Marketing Students of Ave Maria University and to their professor Miss Alicia Martinez. It has been the only University that has visited us and has presented a quality report and presentation” – said Mr. David Callejas, Vice-President of the Callejas Sequeira e Hijos, S.A. Company while addressing the audience right after the final presentation on “A Competitive Analysis on Segmentation, Targeting, Positioning and Branding of the Callejas Guava Jelly” made by twenty six students of the Introductory Class to the Marketing Field. “I am going to present these graphs and recommendations to the Board of Directors” said Mr. Callejas with a very open attitude.
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